Magnetic: The Art and Science of Engagement

by Anne Bergeron and Beth Tuttle

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Magnetic describes an institution with a powerful internal alignment and a compelling vision, allowing it to attract the critical resources for organizational success: talented and committed people; loyal and engaged audiences, donors, and stakeholders; a positive reputation and powerful goodwill; and the financial capital required to sustain programmatic excellence and growth. Authors Anne Bergeron and Beth Tuttle analyze six U.S, museums that embraced...

Format:Paperback

Language:English

ISBN:1933253835

ISBN13:9781933253831

Release Date:April 2013

Publisher:American Alliance of Museums

Length:224 Pages

Weight:1.06 lbs.

Dimensions:0.6" x 6.6" x 8.9"

Related Subjects

Art Arts, Music & Photography Library Management Museum Studies & Museology Museums

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Magnetic: The Art and Science of Engagement

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