Magnetic Service: Secrets for Creating Passionately Devoted Customers
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Book Overview
Partnerships are fast becoming the primary structure of contemporary business, as organizations partner with vendors, unions, customers, and even competitors to take advantage of short-term market... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:1576752364
ISBN13:9781576752364
Release Date:August 2003
Publisher:Berrett-Koehler Publishers
Length:192 Pages
Weight:1.05 lbs.
Dimensions:0.8" x 6.4" x 9.5"
Customer Reviews
1 rating
A Book You'll Re-Read Again and Again
Published by Thriftbooks.com User , 14 years ago
You want your small business to succeed? You need the secrets of customer service in a fast, easy read? This book is filled with "gold" at a bargain price. After discovering this at the library, I bought it here and am re-reading it. The Bell's analogy of making your business into a magnet that "attracts" the right customers (and repels the wrong ones) is simple yet powerful. Highly recommended reading.
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