Magic Numbers for Consumer Marketing: Key Measures to Evaluate Marketing Success
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Magic Numbers for Consumer Marketing specifically describes key marketing measures commonly used in business. The book is designed to help marketers and non-marketers alike recognize the best measures to use when assessing the performance of marketing programs. Each marketing measure is defined, along with relevant examples and/or illustrations. Furthermore, the risks associated with relying too much on these formulas to the exclusion of other business...
Format:Hardcover
Language:English
ISBN:0470821620
ISBN13:9780470821626
Release Date:September 2005
Publisher:John Wiley & Sons
Length:309 Pages
Weight:1.75 lbs.
Dimensions:1.3" x 7.3" x 10.3"
Related Subjects
Business Business & Investing Economics Marketing Marketing & Sales Research Sales & SellingCustomer Reviews
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