Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the micro view - individual magazines - to the macro view - industry trends, history, and issues - this book contains chapters on how to launch a new magazine and write a business plan.
Magazines: A Complete Guide to the Industry is ideal...
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Business Business & Finance Business & Investing Business Communication Communication & Journalism Communication & Media Studies Communications Journalism Journalism & Nonfiction Language Arts Media Studies Politics & Social Sciences Publishing & Books Skills Social Sciences Textbooks Writing Writing, Research & Publishing Guides