Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies

by Michael Farmer

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The advertising industry has reached a critical, dangerous point in its development. Agencies are destroying themselves with growing workloads and declining fees--a recipe for disaster. Madison Avenue... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0996943382

ISBN13:9780996943383

Release Date:February 2017

Publisher:Lid Publishing

Length:221 Pages

Weight:0.78 lbs.

Dimensions:1.0" x 5.4" x 8.4"

Related Subjects

Business Business & Investing

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Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies

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