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Hardcover Made in Future: A Story of Marketing, Media, and Content for Our Times Book
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ISBN: 0670096245

ISBN13: 9780670096244

Made in Future: A Story of Marketing, Media, and Content for Our Times

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Format: Hardcover

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Book Overview

Over the last two decades, the disruption brought about by data and technology has created a wide chasm between marketing strategy and what really works in the marketplace. Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how vast changes in media, content, influences and people's expectations have come together to write a new story of marketing. The book challenges a lot of the...

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