Mad Ave: Award-Winning Advertising of the 20th Century

...If advertising is the rock 'n' roll of the business world, thenthis wonderfully designed and beautifully written book is about asclose to Woodstock as you're going to get. For anyone with even theslightest interest in advertising, Mad Ave is an invaluable guidecovering eight decades (from the 1920s - through to the 1990s) of someof the best-known ads and campaigns produced by Americanagencies.The book's insightful quotes - from some of the best inthe industry - bring the thrill of an idea you've just scribbled onthe back of an envelope magically to life, as that idea goes on to becrafted into an effective, well-placed and memorable ad that makes itthrough the minefield of critics, account execs and clientuncertainty, to finally do what a good ad should do: highlight thebenefits, position the product, increase sales and enhance thebrand. From the junior writer or art director, to theseen-it-all-before creative director, this book has something foreveryone. And as an aspiring copywriter, I came away from this bookdetermined to do better work and thinking: "Wow, I wish I'd donethat".There. That's better.