Machiavelli, Marketing and Management

by Phil Harris, Patricia L. Rees, Harris Phil, et al.

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This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today's manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:

* modern management
* governance and ethics
* post-modernism
* marketing
* political communication and spin...

Format:Paperback

Language:English

ISBN:0415216702

ISBN13:9780415216708

Release Date:April 2000

Publisher:Routledge

Length:256 Pages

Weight:0.80 lbs.

Dimensions:0.8" x 6.2" x 9.2"

Related Subjects

Business Business & Finance Business & Investing Economics Entrepreneurship Management Management & Leadership Marketing Marketing & Sales Small Business & Entrepreneurship

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Machiavelli, Marketing and Management

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