M: Advertising
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Book Overview
M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.
Format:Paperback
Language:English
ISBN:1259815943
ISBN13:9781259815942
Release Date:February 2017
Publisher:McGraw-Hill Education
Length:480 Pages
Weight:1.98 lbs.
Dimensions:0.5" x 9.0" x 10.7"
Grade Range:Postsecondary
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