Luxury China: Market Opportunities and Potential

by Pierre Xiao Lu and Michel Chevalier

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Book Overview

A guide to reaching and profiting from China's expanding luxuryconsumer class China's growing consumer base and expanding economy means moredisposable income for more Chinese citizens. The Chinese market forluxury goods is expected to expand from $2 billion this year tonearly $12 billion by 2015. Today's biggest global luxury goodsretailers expect China to make up a large and ever growing portionof their customers, and those businesses are responding...

Format:Hardcover

Language:English

ISBN:0470823410

ISBN13:9780470823415

Release Date:November 2009

Publisher:Wiley

Length:251 Pages

Weight:1.25 lbs.

Dimensions:1.1" x 6.4" x 9.2"

Related Subjects

Accounting & Finance Business Business & Investing Economics Global Industries & Professions International Marketing Marketing & Sales Retailing Sales & Selling

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