Luxury Brand Management: A World of Privilege
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The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive--to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). But this definition is inherently restrictive, failing to take into account the way in which luxury brands today are increasingly identified as such by their...
Format:Hardcover
Language:English
ISBN:1118171764
ISBN13:9781118171769
Release Date:August 2012
Publisher:Wiley
Length:320 Pages
Weight:1.35 lbs.
Dimensions:1.2" x 6.4" x 9.3"
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