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Paperback Loyalty Programs: The Complete Guide Book

ISBN: B0CHDLC42V

ISBN13: 9780645211535

Loyalty Programs: The Complete Guide

Loyalty Programs: The Complete Guide (2nd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines a wide range of academic research, loyalty psychology, and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs.

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Format: Paperback

Condition: New

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