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Paperback Loyalty management in the airline industry Book
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ISBN: 3638777170

ISBN13: 9783638777179

Loyalty management in the airline industry

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Diploma Thesis from the year 2002 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3 (A), ( Middlesex University in London ), language: English, abstract: This report will demonstrate the importance of Loyalty Management in the competitive environment of the airline industry and will show that a successful approach to Loyalty Management consists of three different, interlinked aspects. These three ′pillars′...

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Business Business & Investing Economics

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