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Hardcover Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers Book

ISBN: 1440856567

ISBN13: 9781440856563

Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers

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Format: Hardcover

Condition: Very Good

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Book Overview

Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a business's already satisfied customers into highly satisfied customers by removing their sense of risk. The authors also provide a fail-safe method for identifying the risks inherent in your business.

Every business owner or manager knows that creating satisfied customers is key to...

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