Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

by Rajat Paharia

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Learn the secret to using big data and gamification to motivate, engage, and engender true loyalty among your customers, employees, and partners

As our lives move online and nearly everything we do is being mediated by technology, all of our activity is generating reams of data - we are all "walking data generators." Loyalty 3.0 reveals how to combine this "big data" with the latest understanding of human motivation to power...

Format:Hardcover

Language:English

ISBN:0071813373

ISBN13:9780071813372

Release Date:June 2013

Publisher:McGraw-Hill Companies

Length:304 Pages

Weight:1.08 lbs.

Dimensions:1.0" x 6.3" x 9.2"

Related Subjects

Business Business & Investing Economics

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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

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