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Hardcover Loved: How to Rethink Marketing for Tech Products Book
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ISBN: 1119703646

ISBN13: 9781119703648

Loved: How to Rethink Marketing for Tech Products

(Part of the Building Products Series)

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Recommended

Format: Hardcover

Condition: New

$25.97
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Book Overview

Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company.

The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the...

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Business Business & Investing Economics Engineering Technology

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