Loved: How to Rethink Marketing for Tech Products
(Part of the Building Products Series)
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Book Overview
Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the...
Format:Hardcover
Language:English
ISBN:1119703646
ISBN13:9781119703648
Release Date:April 2022
Publisher:Wiley
Length:288 Pages
Weight:1.06 lbs.
Dimensions:1.2" x 6.1" x 9.1"
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