Louder Than Thunder: A Contemporary Business Parable

"Louder Than Thunder" is a provocative, contemporary business parable about a CEO who calls a meeting of her three vice-presidents, one of whom will succeed her. The one who best answers the question, "What is louder than thunder, as highly charged as lightning, and more powerful than the fierce North Wind?" will succeed her as CEO. The book is really a lesson in effective organizational and interpersonal communication. Featured are: observe and listen; consider the setting; have achievable goals if relevant; hear the other person out; think before you speak--or don't speak. Illustrations range from manufacturing to marketing and make clear that most often the job is a prime factor in how people answer the riddle. The point of this engaging, 100-page parable highlighted by nine artistic illustrations by Helen Gotlib is that we can all improve our communication behavior, on and off the job. The lessons are basic and valuable for all who will read this forthright, yet sensitive and self-instructing book. R. S. Ross, Ph.D., Emeritus Professor of Communication