Lois Logos: How to Brand with Big Idea Logos
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Book Overview
George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in the book is a chapter of world logos made by others with his comments on why they are so good. George continues to prove that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in graphic communication. If anyone wants to experience the creation of...
Format:Paperback
Language:English
ISBN:9063693990
ISBN13:9789063693992
Release Date:November 2015
Publisher:Bis Publishers
Length:224 Pages
Weight:1.15 lbs.
Dimensions:0.7" x 5.5" x 8.2"
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