Localization Strategies for Global E-Business
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Book Overview
The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set;...
Format:Hardcover
Language:English
ISBN:1107008891
ISBN13:9781107008892
Release Date:January 2012
Publisher:Cambridge University Press
Length:346 Pages
Weight:2.00 lbs.
Dimensions:0.9" x 7.4" x 9.8"
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