Local Online Advertising FD
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Kick your local online advertising into high gear with this friendly, timely guide
Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising.
Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shift Explores how to research your audience, set goals, and build a plan Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing Examines blogs, chat rooms, video, and other ways to win customersDon't miss the free offer from Yodle that comes with this practical guide
Format:Paperback
Language:English
ISBN:0470497424
ISBN13:9780470497425
Release Date:March 2010
Publisher:For Dummies
Length:364 Pages
Weight:1.30 lbs.
Dimensions:0.8" x 7.4" x 9.2"
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