Focusing on Plato's iRepublic/i and Aristotle's iNicomachean Ethics, /i this book compares their views on the persuasiveness of moral argument: how far did they think it could reach beyond a narrow circle of believers and influence people more generally? Answering this question requires a wide-ranging approach, which examines their views on such topics as rationality, moral psychology, rhetoric, education, and gender. The first part of the book shows...