Liking Ike: Eisenhower, Advertising, and the Rise of Celebrity Politics
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Liking Ike reveals the prominent role that celebrities and advertising agencies played in Dwight Eisenhower's presidency. Guided by Madison Avenue executives and television pioneers, Eisenhower cultivated famous supporters as a way of building the broad-based support that had eluded Republicans for twenty years. While we often think of John F. Kennedy and his Rat Pack entourage as the beginning of presidential glamour in the United States, celebrities...
Format:Hardcover
Language:English
ISBN:0190278188
ISBN13:9780190278182
Release Date:August 2016
Publisher:Oxford Univ PR
Length:298 Pages
Weight:1.30 lbs.
Dimensions:1.2" x 6.4" x 9.5"
Related Subjects
History Political Science Politics & Social Sciences Social Science Social SciencesCustomer Reviews
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