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Paperback Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver Book

ISBN: 0071800476

ISBN13: 9780071800471

Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver

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Book Overview

It pays to be LIKEABLE

You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today's hyperconnected society: if your business isn't likeable, it will fail.

Dave Kerpen knows how important it is for a business to be liked-by customers, employees, stakeholders, and the general public. He wrote the book on it. His groundbreaking bestseller Likeable Social...

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