Introduction: Being Scrooge-like: An Introduction to Lifestyle Media and the Formation of Self PART I INTRODUCING LIFESTYLE CITIZENS When Life is not Enough: Making More of the Self Makeover Culture: Becoming a Better Self PART II FRAMING THE SELF Living Autopsies: Visualising Responsibility Headless Zombies: Framing the Fat Body PART III BEFORE AND AFTER Being Worth It: The Deserving Self Repatriated and Repaired: Gender's Happy Ending References...