This text shows the designer, illustrator, photographer or fine artist how to increase income by licensing creative images. Coverage includes: copyright, patent and trademark law; licensing... This description may be from another edition of this product.
I am an art licensing agent, and I use this book, along with a few other references, on a regular basis. It could probably be updated, like a previous reviewer stated, but it is still very helpful when determining royalty rates. It is good for an artist just starting to license, as it's easy to follow and is a great introduction into licensing art.
Used this as a reference for several years now
Published by Thriftbooks.com User , 17 years ago
There aren't many books out there for licensing art, or licensing, period. This is one of three books I use as a reference when negotiating licensing agreements for the artists I represent. It's very basic, yes, but helpful. I would like to see a follow up to this book for advanced licensors!
Still a good introduction to Licensing
Published by Thriftbooks.com User , 17 years ago
While this book was written in 1995, it still does a very good job of introducing the artist to the world of licensing, and is worth the purchase price. Pair it with Michael Woodward's book "Licensing Art 101", for a more complete picture of the industry.
More theoretical than practical.
Published by Thriftbooks.com User , 22 years ago
This book contains basic information about licensing but does not provide enough practical examples on using it in different situations.
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