Lexus: The Relentless Pursuit

by Chester Dawson

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A behind-the-scenes look at Lexus's surprising twenty-year success story--in a revised new edition

In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price--it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz...

Format:Paperback

Language:English

ISBN:0470828048

ISBN13:9780470828045

Release Date:April 2011

Publisher:Wiley

Length:300 Pages

Weight:1.34 lbs.

Dimensions:1.1" x 6.1" x 9.0"

Related Subjects

Automotive Biography & History Business Business & Finance Business & Investing Company Profiles Industries & Professions Information Management Luxury Management & Leadership

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Lexus: The Relentless Pursuit

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