What does it take to start a successful company? Concept and timing are critical, but the psychology of the individual at the helm is what makes most businesses distinct. This description may be from another edition of this product.
I read this book when starting my business four years ago and have found myself thinking of it often since then. The experiences I have had growing my company matched what Mr. Sutton talks about and his advice has worked for me so far. A quick read that I highly recommend.
The REALITY of being an entrepeneur
Published by Thriftbooks.com User , 23 years ago
Walt Sutton brings a real world perspective and down to earth practical advise to the reader. Many business books seem to try to make starting a business sound so easy. He makes it clear it is one of the most difficult things a human being can attempt. I wish every government offical would read it before they vote to regulate businesses even more. The most valuable advice that stuck with me was his pitch to stay debt free, or as debt free as possible in running a business. If you are a business owner or contemplating starting one, do not start without first reading this book, and then every six months thereafter.
This book told the truth about life as an entrepreneur
Published by Thriftbooks.com User , 24 years ago
Mr. Sutton's book rang so true for me. The three parts: experience, critical tasks, and valuable tools all gave tremendous insights into starting and maintaining a successful business from the CEOs personal perspective. This is one of the few books that I have ever seen that told the "secrets" of the thinking of successful entrepreneurs. I used all the tools such as conducting yearly strategic planing, assessing the core team, having a disaster plan, and many others. I know I will read it more than once.
Leap of Strength
Published by Thriftbooks.com User , 24 years ago
Walt Sutton captures the essence of the entrepreneur CEO.If you are one, you will enjoy finding yourself in these pages.If you want to be one, read this book and then read it again and again....
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