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Paperback Lean Media: How to focus creativity, streamline production, and create media that audiences love Book

ISBN: 1939924995

ISBN13: 9781939924995

Lean Media: How to focus creativity, streamline production, and create media that audiences love

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Book Overview

Most new media is destined to fail. Whether it's a song, film, website, book, video game, advertisement, or other type of media production, it's extremely difficult to create works that resonate with audiences.

Lean Media can give creators and media companies an edge. The framework has worked for some of the biggest media brands and most well-known artists, as well as smaller teams and media ventures. It...

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