Lean CX: How to Differentiate at Low Cost and Least Risk

by Cyrus Allen, Robert Dew, George Bej, et al.

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In recent years, many companies have realised customer experience (CX) is the new marketing battle ground. Substantial investments have been made to map customer journeys, identify pain points and improve CX to try and create cut-through. Using real world applications to introduce next generation design tools based on proven concepts from strategy, marketing, psychology and creative problem solving, Lean CX: How to Differentiate at Low Cost and...

Format:Hardcover

Language:English

ISBN:3110683687

ISBN13:9783110683684

Release Date:April 2021

Publisher:de Gruyter

Length:238 Pages

Weight:1.28 lbs.

Dimensions:0.6" x 6.7" x 9.6"

Related Subjects

Business Business & Investing Economics

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Lean CX: How to Differentiate at Low Cost and Least Risk

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