Leading the Campaign: Advancing Colleges and Universities
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The ability to lead a campaign is essential to success for today's college or university president. And campaign experience at some level is generally now a prerequisite credential for presidential candidates, as well as deans and other academic leaders, on both public and private campuses. This book discusses fundamental campaign principles, but is not intended as a how-to guide. Rather, its emphasis is on the strategic decisions that a campaign...
Format:Hardcover
Language:English
ISBN:1607096498
ISBN13:9781607096498
Release Date:March 2010
Publisher:Rowman & Littlefield Publishers
Length:200 Pages
Weight:0.95 lbs.
Dimensions:0.9" x 6.1" x 9.0"
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