Last-Mile Supply Network Distribution in Omni-Channel Retailing: A Configuration-Based Typology

by Dale S. Rogers, Stanley Frederick W.T. Lim, Elliot Rabinovich

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Omni-channel retailing (OCR) strategies have recently emerged as a powerful engine of growth in the retail industry. The goal is to provide consumers with a seamless and consistent shopping experience across different channels and devices. Success in implementing OCR strategies depends on sophisticated compromises between fulfilment responsiveness and product variety across different product types, consumer segments, and shopping occasions. Failures...

Format:Paperback

Language:English

ISBN:1680831844

ISBN13:9781680831849

Release Date:November 2016

Publisher:Now Publishers

Length:100 Pages

Weight:0.33 lbs.

Dimensions:0.2" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics

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Last-Mile Supply Network Distribution in Omni-Channel Retailing: A Configuration-Based Typology

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