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Paperback Last-Mile Supply Network Distribution in Omni-Channel Retailing: A Configuration-Based Typology Book
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ISBN: 1680831844

ISBN13: 9781680831849

Last-Mile Supply Network Distribution in Omni-Channel Retailing: A Configuration-Based Typology

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Omni-channel retailing (OCR) strategies have recently emerged as a powerful engine of growth in the retail industry. The goal is to provide consumers with a seamless and consistent shopping experience across different channels and devices. Success in implementing OCR strategies depends on sophisticated compromises between fulfilment responsiveness and product variety across different product types, consumer segments, and shopping occasions. Failures...

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Format: Paperback

Condition: New

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