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Paperback La matrice BCG: Un outil d'analyse stratégique [French] Book
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ISBN: 2806256933

ISBN13: 9782806256935

La matrice BCG: Un outil d'analyse stratégique [French]

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Un guide pratique et accessible pour comprendre la matrice BCG Puisque g?rer son portefeuille d'activit?s et allouer les ressources n?cessaires ? leur d?veloppement n'est pas toujours ?vident, la matrice BCG propose des rep?res pour faciliter la prise de d?cision. Que les managers se rassurent donc, car le cadran d?velopp? par le cabinet de consultation Boston Consulting Group est clair, imag? et facile d'utilisation. Ce livre vous aidera ? - Ma?triser...

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