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Paperback Kulturmarketing: Grundlagen - Konzepte - Instrumente [German] Book
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ISBN: 365832208X

ISBN13: 9783658322083

Kulturmarketing: Grundlagen - Konzepte - Instrumente [German]

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Dieses Lehrbuch zeigt, wie Kulturbetriebe unter Wahrung der k?nstlerischen Autonomie ihrer Kernleistungen ein modernes Kulturmarketingkonzept entwickeln k?nnen. Lorenz P?llmann richtet den Blick aus der Perspektive des Kulturmanagements auf verschiedene Kulturinstitutionen wie Theater, Orchester, Museen, Clubs oder Festivals. Er behandelt die grundlegenden Aufgaben wie Markt- und Besucherforschung, strategische Markenbildung, Entscheidungen zur Leistungs-,...

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Format: Paperback

Condition: New

$43.39
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