Käuferverhalten: Grundlagen - Perspektiven - Anwendungen [German]

by Bernhard Swoboda, Hanna Schramm-Klein, Thomas Foscht

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Dieses Lehrbuch verfolgt - vor dem Hintergrund, dass das Verstehen des K uferverhaltens ("Customer Insights") traditionell im Mittelpunkt aller Marketing- berlegungen steht und die Basis f r die... This description may be from another edition of this product.

Format:Paperback

Language:German

ISBN:3658174641

ISBN13:9783658174644

Release Date:May 2017

Publisher:Springer Gabler

Length:346 Pages

Related Subjects

Business Business & Investing Economics

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Käuferverhalten: Grundlagen - Perspektiven - Anwendungen [German]

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