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Paperback Käuferverhalten: Customer Insights - Customer Journey - Customer Relations [German] Book
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ISBN: 3658451203

ISBN13: 9783658451202

Käuferverhalten: Customer Insights - Customer Journey - Customer Relations [German]

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Das Verst ndnis des K uferverhaltens ("Customer Insights") steht traditionell im Zentrum aller Marketing berlegungen und dient als Grundlage, um Kunden zu beeinflussen und Kundenbeziehungen zu gestalten - unabh ngig davon, ob diese prim r online, offline oder in Kombination unterschiedlicher Kan le erfolgen. Vor diesem Hintergrund verfolgt das Lehrbuch drei zentrale Zielsetzungen:

Es liefert fundierte Einblicke in die Grundlagen des Kaufverhaltens...

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Format: Paperback

$44.48
Releases Jun 1, 2025
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