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Paperback Konsumentenverhalten [German] Book
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ISBN: 3170311158

ISBN13: 9783170311152

Konsumentenverhalten [German]

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English summary: This standard work not only gives an academically sound but also a very clear introduction to consumer behaviour. This 8th edition has been fully revised: Apart from impulses from various disciplines, the newest psycho physiological and neurological findings of consumer research are included. Additionally consumer decision making behaviour from a marketing view as well as after sales behaviour are covered in respective chapters. The...

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Format: Paperback

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