Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide--From Presentations and Promotions to Communicating and Closing

by Wayne A. Conway, Terri Morrison, Wayne Conaway

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How do you break the ice in the UAE?
When do you present a contract in China?
How close should you stand to a South Korean?

Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do-and what to avoid-in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse cultures, properly...

Format:Paperback

Language:English

ISBN:0071714049

ISBN13:9780071714044

Release Date:November 2011

Publisher:McGraw-Hill Companies

Length:304 Pages

Weight:0.98 lbs.

Dimensions:0.8" x 6.4" x 9.0"

Related Subjects

Business Business & Investing Economics

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Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide--From Presentations and Promotions to Communicating and Closing

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