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Hardcover Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit Book
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ISBN: 1260026426

ISBN13: 9781260026429

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

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Format: Hardcover

Condition: Very Good

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Book Overview


Killing your current marketing structure may be the only way to save it

Two of the world's top marketing experts reveal the next level of breakthrough success--transforming your marketing strategy into a standalone profit center.

What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched the entire world change the way it buys and...

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Business Business & Investing Economics

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