Killer Web Content: Make the Sale, Deliver the Service, Build the Brand

When Wikipedia is one of 10 most popular websites, you know that attention to design isn't as important as attention to content and how clearly that content is presented on your website. And that's why this book is the best place to start planning how to make your website a more effective marketing tool. In print, Gerry has followed his own advice about websites: keep things easy to scan so that people can quickly find the points that are most important to them. Works in print just as it works online. Personally, I find the elements on writing content for the web the most valuable section of the book followed closely by the "carewords" concept that is too often ignored in the quest for keywords and success with search engines. Getting people to your website isn't helpful if they don't stay long when they arrive and that's where Killer Web Content really helps. If you have a web marketing team at your organization, make sure everyone reads this book soon.

I've been a Gerry McGovern follower for several years, and his work is always right on target. Killer Web Content, while amazingly simple in concept, is focused and effective. It breaks down the art of content management into bite-sized pieces that anyone can use to improve a website's ability to deliver exceptional value to customers, which should be the goal. Forget flashy, splashy, self-serving websites; create one that brings customers back over and over because you've got something to offer. McGovern's work provides guidance in a real world way.

Too many websites spend most of their resources on technology solutions and layout/design while neglecting the management of their content. This is a big mystery because both techology and design are only carriers of the content. But the content is what visitors area looking for. Gerry McGovern has successfully told this to the world for years and those who have listened now have much better websites and happier visitors. And happy visitors come back to your website again, and agin. Follow the advice in Web Killer Content and your website, Internet or intranet, will improve. The book brings up a lot of things you can do yourself without bringing in expensive consultants so you won't crash your budget while improving your content. This book is an easy read. It's well structured and with a lot of practical examples. Contrary to some other computer related books which exceed 700 pages without really saying anything, McGovern tells the story in 200 pages. It's only about managing your content...

I've read a few books about web content and website management over the years, including some of Gerry McGovern's previous works. Some are good, some ok, many terrible. This is the first book where I feel a real maturity has been reached. Gerry totally gets it. He focuses on the real issues impacting sites with pin point accuracy, and offers real, tested solutions to fix them. If you follow the suggestions in this book your site *will* improve, and by improve, I don't mean something fuzzy, but I mean help you achieve real, measurable business goals. I learnt a lot from this book and will no doubt continue to. The back cover of the book says if you only buy one book, make it this one. I couldn't agree more.

70% of bloggers don't regularly blog after their initial burst of enthusiasm. I suspect many of them just felt they had to jump on the blogwagon, or be left behind. It's the same way with the Internet. Many companies have tentatively embraced the Web because they don't want to be left in the brick & mortar world. Yet they don't realize a half-hearted foray without whole-hearted commitment and a culture that truly understands and embraces the Web, is doomed to deconstruct their brand in the most consumer-empowering medium of all. Gerry McGovern's book is a wake-up call to those caught in ether limbo -- and a really useful how-to bible for those who truly want to craft a competitive edge online. Each chapter contains insights and compelling case studies -- all communicated in an accessible format that makes light of serious business-building stuff. In short, it's killer book content.