Killer Brands: Create and Market a Brand That Will Annihilate the Competition

Currently, I have over 8 different marketing/branding books on my small desk writing this review. I recently picked up Killer Brands and it helped crystallize many concepts in the branding world that are often overlooked. As a matter of fact, I use Killer Brands as my number #1 reference! This book will give you tools and insight to create your Killer Brand (seriously). Frank Lane does a masterful job of explaining key concepts in easily understandable and memorable ways. Through his book you will learn how to truly Focus, Align and Link your product in ways that will devastate your competition.

For anyone that is seriously interested in branding their product or service, this book is the one to read. I took about 30 minutes thumbing through other branding books before I purchased this one. For me, this book clearly differentiated itself from the others. This book is not just for someone looking for some tips-n-tricks on how to better brand themselves, it is for those that are serious and willing to take the time to put together a well thought out Brand Strategy. As a business owner, one of the biggest challenges I face is how to improve on communicating my message and what is my compelling differentiator. As Frank mentions early in the book, we all have choices to make and have expectations in those choices. Without question, this book exceeded my expectations. Greg Liberto

I bought this book on a whim and am very glad that I did. I am always on the lookout for new ideas to help me push my business to the next level, this book definitely fit the bill. Killer Brands was an excellent and informative read. This entertaining and enjoyable book was filled with information that I am already putting to use to create my own Killer Brand. Get this book, read it, re-read it and start to apply Frank Lane's innovative ideas and approach immediately...do it soon, before your competition does!

Frank Lane's "Killer Brands" drove home the point with a sledgehammer that branding is not an exercise in marketing but rather goes straight to the very core of your company's existence and well-being. Get your branding right, by following the three principles of Focus, Alignment and Linkage, and you have a high probability of achieving business success beyond your wildest dreams. Fail to deliver on any one of these three principles and your business will definitely miss out on opportunities and, in the worst-case scenario, may very well not survive. Killer Brands is entertaining, easy to read and filled with real-life case studies of brands that got it right and prospered, and of once-great brands that lost their way. I have been involved in sales and marketing for over twenty years both as a small business owner and as director of marketing for a multi-million dollar company. From first-hand experience, using the principles taught in this book can make the difference between financial ruin and prosperity. Whether you're starting a business from scratch or attempting to improve an existing brand, do yourself a favor and read this book.

"Killer Brands" is a necessity for any current or future business owner. Frank Lane offers a simple, methodical, and powerful process for creating a true Killer Brand--whether it be a product or service. His process of focus, alignment, and linkage, which Frank devised from years of experience, is an effective means of keeping your branding decisions and actions on the most successful path. This book is an easy read. Frank explains his process directly, clearly, and with applicability--never bogging you down with terminology or theory like other books. In addition, Frank offers his own experiences and brief case studies to illustrate each step. I found this book to be tremendously enlightening, educational, and even entertaining. I'm very glad I purchased it, and I've started following Frank's process in developing my own business. If you're serious about leaving the competition behind, I highly recommend "Killer Brands."