Kids and Branding in a Digital World
No Customer Reviews
Select Format
Select Condition 
Book Overview
This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. However, it may not always be in a child's best...
Format:Hardcover
Language:English
ISBN:0719097878
ISBN13:9780719097874
Release Date:November 2015
Publisher:Manchester University Press
Length:208 Pages
Weight:1.05 lbs.
Dimensions:0.5" x 6.1" x 9.2"
Customer Reviews
0 rating
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
