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Paperback Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know Book
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ISBN: 1292360860

ISBN13: 9781292360867

Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know

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Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge. With leading experts, discover how to build your reputation by: Using marketing...

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Format: Paperback

Condition: New

$61.85
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