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Paperback Key Concepts in Marketing Book

ISBN: 1847874991

ISBN13: 9781847874993

Key Concepts in Marketing

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Format: Paperback

Condition: New

$62.00
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Book Overview

'If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you - Emeritus Professor Michael J Baker 'Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read - Heather Skinner, Principal Lecturer, Glamorgan Business School The perfect quick...

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