Key Account Management: Learning from Supplier and Customer Perspectives

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Key account management is a natural development of customer focus and relationship marketing in business-to-business markets. It offers critical benefits and opportunities for profit enhancement to... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:075063278X

ISBN13:9780750632782

Release Date:June 1998

Publisher:Butterworth-Heinemann

Length:194 Pages

Weight:0.67 lbs.

Dimensions:0.5" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics

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Key Account Management: Learning from Supplier and Customer Perspectives

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