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Paperback Key Account Management: Learning from Supplier and Customer Perspectives Book

ISBN: 075063278X

ISBN13: 9780750632782

Key Account Management: Learning from Supplier and Customer Perspectives

Key account management is a natural development of customer focus and relationship marketing in business-to-business markets. It offers critical benefits and opportunities for profit enhancement to... This description may be from another edition of this product.

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Format: Paperback

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