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Business & Investing Books > Marketing & Sales Books
Hardcover Kellogg on Marketing Book
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ISBN: 0470580143

ISBN13: 9780470580141

Kellogg on Marketing

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Format: Hardcover

Condition: Very Good

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Book Overview

The business classic, fully revised and updated for today's marketers

The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.

Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid,...

Related Subjects

Business Business & Investing Economics Management & Leadership Marketing Marketing & Sales Systems & Planning

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