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Hardcover Kellogg on Branding in a Hyper-Connected World Book
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ISBN: 111953318X

ISBN13: 9781119533184

Kellogg on Branding in a Hyper-Connected World

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Format: Hardcover

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Book Overview

World-class branding for the interconnected modern marketplace

Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as...

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