Join or Die: Digital Advertising in the Age of Automation
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Book Overview
Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there's no turning...
Format:Paperback
Language:English
ISBN:1632217686
ISBN13:9781632217684
Release Date:November 2020
Publisher:Mill City Press, Inc
Length:344 Pages
Weight:1.10 lbs.
Dimensions:0.8" x 6.0" x 9.0"
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