Jimmy Carter and the Birth of the Marathon Media Campaign

(Part of the Media and Public Affairs Series)

by Amber Roessner

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With the rise of Jimmy Carter, a former Georgia governor and a relative newcomer to national politics, the 1976 presidential election proved a transformative moment in U.S. history, heralding a change in terms of how candidates run for public office and how the news media cover their campaigns.

Amber Roessner's Jimmy Carter and the Birth of the Marathon Media Campaign chronicles a change in the negotiation of political image-craft...

Format:Hardcover

Language:English

ISBN:0807170798

ISBN13:9780807170793

Release Date:May 2020

Publisher:LSU Press

Length:352 Pages

Weight:1.40 lbs.

Dimensions:1.2" x 6.6" x 9.1"

Related Subjects

History Political Science Politics & Social Sciences Social Science Social Sciences

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Jimmy Carter and the Birth of the Marathon Media Campaign

(Part of the Media and Public Affairs Series)

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