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Hardcover Jimmy Carter and the Birth of the Marathon Media Campaign Book

ISBN: 0807170798

ISBN13: 9780807170793

Jimmy Carter and the Birth of the Marathon Media Campaign

(Part of the Media and Public Affairs Series)

With the rise of Jimmy Carter, a former Georgia governor and a relative newcomer to national politics, the 1976 presidential election proved a transformative moment in U.S. history, heralding a change in terms of how candidates run for public office and how the news media cover their campaigns.

Amber Roessner's Jimmy Carter and the Birth of the Marathon Media Campaign chronicles a change in the negotiation of political image-craft...

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Format: Hardcover

Condition: New

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