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Hardcover Jet Lag: An Adman's View of the World Book

ISBN: 1576876179

ISBN13: 9781576876176

Jet Lag: An Adman's View of the World

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Format: Hardcover

Condition: Good

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Book Overview

What is advertising if not a window on the world? When a leader of one of the world's most acknowledged advertising agencies, Jean-Marie Dru, talks ads, the tale he tells is his own. It is the story of brands such as Absolut, Adidas, Apple, Danone, Michelin, Nissan, Procter & Gamble, and many others with which he has been intimately connected over years. Jet Lag is a journey, taking us from New York to Paris, from Tokyo to LA, and introducing key...

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