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Business & Investing Books > Marketing & Sales Books
Hardcover It's Not Just PR: Public Relations in Society Book
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ISBN: 140514405X

ISBN13: 9781405144056

It's Not Just PR: Public Relations in Society

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Format: Hardcover

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Book Overview

Public relations shapes and spins our news, influencing society's values, knowledge, and perceptions. Despite this, it often goes unnoticed. It's Not Just "PR" takes a balanced approach in assessing its impact, drawing on a diverse range of contemporary examples from global corporations through to the power of PR in the non-profit sector. Investigates a broad range of examples, from Coca-Cola and corporate pharmaceutical companies, to the non-profit...

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Business Business & Investing Communication & Media Studies Economics

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